What makes a product good? Is it the way it is complex, or the way it functions, or even better, the way it looks? Well, in reality, it is none of the above. A good product is the one that solves a real-life problem. It is that, which an end customer uses on his or her day-to-day life, and most importantly it is that, which a customer considers as cannot do without.
Most of the times when we at Cartelia meet our clients for a fresh product design, we assume that they already know what they want to make, however in our discussions, there is always something lacking, and that is almost always the customer.
Whenever we start a new design project, we first ask the client if they need us to assist them with our pre-launch market analysis and requirement gathering services. We literally do everything possible to go out there and learn what the customer wants rather than what we’re providing to them. It is more like walking into a restaurant and whatever you need will be dictated by the waiter.
To avoid these kind of scenarios, we always ask our customers to talk to us about the idea from inception, and then we create an investment analysis, risk mitigation analysis, costing, forecasting, and other important topics. We then proceed with the technicalities of requirements gathering, design, prototyping and testing before any mass production.